How to Run Successful A Bar
Managing a pub or nightclub is more challenging than it seems. Besides keeping the customers’ glasses full, it requires you to stock well, serve good drinks, organize exciting events, and protect yourself from any potential liabilities. The following are some simple steps to make profits from your bar business:
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a.Keep your bar stocked: this is not limited to just filling your back bar cooler or refrigerator with beer, liquor, and wine. You should be able to track the preferences of your customers and which types of alcohol are more popular. Besides liquor, bars in Business Bay should also be well-stocked with other essentials such as bar napkins, straws and stirrers, glassware, cocktail shakers and strainers, liquor pourers, etc.
b. Create signature cocktails: while many customers stick to popular drinks, your bar will gain a competitive edge only if you create drinks that are unique to your establishment. Besides, your own craft cocktails will let you price them higher than traditional beverages, helping you raise your profit margin. Make sure that when you create recipes and cocktails, you must take into consideration your target demographic and their tastes.
c.Host happy hour and events: this helps a great deal in drawing customers. Once you attract the crowd with low prices, you can let your lip-smacking cocktails and service convince the customers to stay beyond happy hour when they will need to pay full price for the items. Your happy hour menu should offer discounts on items with a high profit margin, group specials, snack, etc. You can also organize events such as trivia, speed dating, karaoke, arcade or game nights, open mic nights, and so on. No wonder karaoke bar in Dubai is fast climbing up popularity charts.
d.Hire the right bartenders: implement strict standards when hiring and put a rigorous training regime in place to eliminate potential bad employees. Incentives, such as bonuses, favorable shifts, and pay raises are effective means of retaining bad employees. You should also ensure a comfortable atmosphere so as to encourage the exchange of ideas and concerns.
e.Invest in a POS system: with the help of an electronic Point of Sale (POS) system, you can organise orders and keep track of your transactions. These order and receipt systems will facilitate smooth communication between the waitress, bartender, and kitchen to keep a track on customer tabs, no matter how busy the night is. POS system also allows bar managers and owners to see the breakdown of sales by employees.
Being a competitive industry, the bar industry often poses many hurdles, thanks to the narrow profit margins. But if you take on a more active role in the business, you can help your bar become your profitable and successful.
