Specialization Course in Digital Marketing - Enroll now

Digital marketing is the marketing of products or services using the internet and digital technologies. To specialize in the field of digital marketing you can enroll for a Post Graduate Diploma in Management (PGDM) course in it.

The PGDM course helps the candidates to develop the right skills to manage digital marketing campaigns. The PGDM in digital marketing is a specialization course and provides the know-how and the tool-set to the candidates so that they can become specialists in the field.

 

PGDM in Digital Marketing

PGDM in Digital Marketing | Image Resource : cmi.net.in

 

PGDM course details

The course details are as follows:

  • The PGDM course is a two-year full-time course approved by the AICTE.
  • The course covers topics like artificial intelligence, social media marketing, internet of things (IOT), basic and advanced Excel, customer and business analytics, inbound marketing, SEO, SEM, web analytics and Google analytics.
  • The course includes a lab with practical courses where the candidates are trained by industry experts in real world industry projects.
  • The course offers Live project opportunities with upcoming digital marketing services companies. The candidates learn digital media planning, SEO, SEM, creating a website, website registration, email marketing and social media marketing.
  • The course offers assistance to all the candidates qualifying for Google analytics certification.
  • The specialization course covers four main topics: digital media, business transformation through analytics, digital marketing and technology.

Eligibility for the digital marketing course

The candidates have to complete graduation with a minimum of 50% aggregate marks in the qualifying examination. The candidates have to clear any of the MBA entrance tests according to the AICTE rules.

MBA entrance tests: CAT, MAT, XAT, CMAT, GMAT, ATMA, state CET and NMAT by GMAC

PGDM course unique features

The features of the PGDM course are as follows:

  • The course begins with a Foundation course where the basic subject required by all management students are taught. The candidates coming from the various streams can easily catch up.
  • The course requires that the candidates choose their specialization subject in the first year itself. This gives the faculty enough time to deliver a lot of knowledge on the specialization subject. The candidates can become specialists in their field.
  • The course includes a 5-month paid full-time industry internship. In this the candidates get to work on real world projects in top companies in India. The candidates get to learn and work from the industry. A lot of candidates get pre-placement offers from the internship companies.
  • The course includes a skills training program which covers soft skills, essential hard skills, etiquette and general knowledge. This helps the candidates to be knowledgeable and confident professionals. This also prepares the candidates to face the real world challenges.
  • The course teaches corporate social responsibility to the candidates. The candidates have to take up a social cause and have to participate in a 1-month NGO project. The candidates are taught how the NGOs work for the betterment of the people.
  • Many companies visit the campus for final placements. The candidates in the final year get a lot of job opportunities.

The PGDM course is industry relevant. A PGDM course in digital marketing can help you specialize in this field and make a successful career.